In 1934, on 28 April, 81 years ago, Skål International was formally inaugurated as an International Association of Travel & Tourism Professionals. Since then our Association has grown to be the longest-lasting, the largest and the most unique (the only organisation to bring together the top professionals from all segments of the industry under its roof) organisation within the Travel & Tourism Industry. Our foundation date was then declared and celebrated to be the “International Skål Day”. Let us toast our fellow Skålleagues around the world and another 81 years of Skål.

About the author - Keith Hyatt

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